Digital Marketing Experts You Should Follow

Are you lacking inspiration on what to blog about next? Do you need some extra content to send out to your loyal subscribers? Below is a list of digital marketing experts that can provide inspiration to your campaign. Who knows, maybe you’ll even learn a thing or two.

Rand Fishkin 

CEO and Co-Founder of Moz (a leading SEO organisation), Rand Fishkin has established himself as an expert in search engine optimisation tools and resources. With such an extensive following on Twitter, Rand’s tweets usually signify an industry trend. Throughout his online marketing career, Rand has been named among the 30 Best Young Tech Entrepreneurs Under 30 and has spoken at many conferences around the world.

Jay Baer

Jay Baer is a marketing consultant, an author, keynote speaker and president of the strategy consulting firm, Convince and Convert. Throughout his career, Jay has amassed a large Twitter following and produces a podcast titled ‘Jay Today’ where he discusses the latest news and ideas in content and social media marketing. His book ‘Youtility’ is a New York Times best-seller.

Ann Handley

Ann Handley is best known for her lengthy yet insightful articles and prediction as to the future of the industry. Ann is the author of the Wall Street Journal’s bestseller ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’. Head of Content at MarketingProfs, Ann has gained hundreds of thousands of followers from the quality content she shares.

Joe Pulizzi

Joe Pulizzi is often regarded as the first person to start using the term ‘content marketing’. He is the author of Content Inc, which is also the name of his podcast designed to reveal one key lesson or take away to use in your business. This podcast runs twice-weekly on Content Marketing Institute, in which Joe is the founder. 

Mark Schaefer

Mark Schaefer is an award-winning business writer, speaker, social media strategy consultant,  innovator, and director of Schaefer Marketing Solutions. Mark and his team at {grow} share the latest insights into building and growing a social presence. Discussing the latest strategies and trends, Mark is an established voice in the world of marketing.

Jeff Bullas

Sharing his blogs about social media content on Twitter, Jeff Bullas has grown his following to an impressive 547,000. Listed in Forbes Top 10 Social Media Influencers, Jeff is also a social media marketing strategist, keynote speaker and author of ‘Blogging the Smart Way’. His internet marketing blog uncovers strategies that companies can implement into their digital content and social media marketing. His awards include being voted the #1 content marketing influencer in the world.

Guy Kawasaki

Originally one of the employees at Apple responsible for the marketing of the Macintosh computer, Guy Kawasaki is still a marketing specialist, but also an author and chief evangelist of Canva. With an incredible Twitter reach of over 1M followers, Guy is arguably one of the most influential marketing experts.

Whether you’re looking for inspiration, or just wanting to bulk up your content, these digital marketing experts are leaders in their field for a reason. Providing valuable content and engaging with their followers, these marketers have spent years building their career and establishing their position within it.

As digital marketing experts ourselves, we can provide you with advice or assistance in your own campaigns. Call one of our professionals at SponsoredLinX today on 1300 859 600! 

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