Blog

I’m sure everyone has heard the term “Cloud Computing” being the new buzz phrase on the internet, but what is it? In essence Cloud Computing is used to describe hosted services, whether it be storage, infrastructure or software. As an example millions of people have moved away from running email software on their computers to cloud
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During the Google AdWords Health Checks that are run by our internet marketing specialists here at SponsoredLinX, we have began to notice a growing trend in Google AdWords accounts. One of the most alarming trends that has been identified is that the majority of accounts are lacking an extensive negative keyword list. Negative keywords are important because
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Choosing to get a new website built can be a big decision. With 68% of internet users having made an online purchase in the 2010-2011 period and 79% of households in Australia with Internet access, having a website is a necessity. Having a website that works well is a luxury, a luxury that will give
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If you’re looking to get into SEO services, THE most important part of this is selecting a list of keywords which will maximize chances of your return on investment. SEO takes time and you don’t want to waste months working on either a lost cause (keywords that are way too hard to rank for) or
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One of the main optimisation techniques used at SponsoredLinX is to measure the results we get at various ad positions. Google uses an algorithm to calculate which position an advertiser’s ad will appear. Max Cost Per Click (CPC)  x Quality Score = AdRank (AR) The higher the AdRank, the higher you are listed. To get
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Google recently posted this very interesting video on their official blog talking about the past, present and future of their search engine. Some very informative viewing!

Google Plus is really exciting for the internet marketing industry as it’s the first time that social media and search are integrated into the one platform.

Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has
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The relationship between keyword phrase length and % of traffic share is a relationship that needs to be taken into consideration when running a Google AdWords account. Studies have shown a direct relationship between keyword length and % of traffic share, as seen in this graph:

Over time Google has been making steady improvements to their search results, with the goal to make selecting a good and relevant website easier for Google users. Google is now using more image based snapshots in the search results; this feature is known as Google Instant Preview. In November 2010, Google introduced Google Instant Preview.
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