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Building an effective AdWords campaign relies so heavily on your choice of keywords. When you are selecting your keywords take some advice from Generation Y and… KEEP IT SIMPLE KEEP IT SMART KEEP IT SPECIFIC

The dimensions tab in AdWords lets you slice up your data by the dimension of your choice over your account, campaigns or AdGroups.

We all know that sales is the life blood of any business and today I’m going to reveal a powerful adwords strategy to get more customers spending money with you instead of your competition!

Google’s latest addition to array of tools one can use to assist their Adword’s campaign perform better is the Keyword Auction Insights Report. The new report will allow one to see comparative performance information on other advertisers who are participating in the same auctions as you. It shows the display URL of the advertiser who
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You may or may not be aware of Google’s ad extensions. But one of the addition’s to the ad extensions family is ‘product extensions’. This allows you too display photos/product images in your pay per click text ad. This feature is perfect for ecommerce stores, where you can display images of your product and even
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In online advertising we frequently refer to ‘conversions’. Conversions occur when a click on your Ad directly leads to a valuable interaction on your site. As AdWords professionals, we use conversion coding that can be installed to track purchases, signups, and page views or lead generation.

Recently we’ve had a number of queries relating to whether competitors can continually click on a client’s advertisement in order to cause their account to exhaust its daily budget. This is called click fraud, a type of Internet crime that occurs exclusively in pay per click advertising.

What is a keyword match type and how can it affect my campaign? Simple question but the ramifications are enormous in the world of AdWords.  There are three different types of keyword matches:

When you are writing ads for Google AdWords campaigns it is easy to get caught up in writing generic ads that briefly describe your product or service. By doing this you are just becoming another one in the crowd, allowing users to brush over your ads and disregard them.

As Google AdWords professionals, Client Managers work through mountains of data to correctly and efficiently structure each campaign. One of the most beneficial ways to effectively target an AdWords Campaign is through the installation of conversion tracking.