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Modern online tracking tools depend on users adding ‘tags’ to their website so that they can track the data they need to make informed decisions. Google Tag Manager makes this process simpler… simple! Still need convincing?

Over the past decade or so, SEO has become increasingly more important. Due to technical advancements with regards to devices like smartphones and tablets, the reach of internet browsing has dramatically extended. This has meant that search engine companies like Google have had to continually improve their algorithms for their search function more frequently, in order to ensure that users can easily access information on these devices. This has also had the effect on making the realm of SEO (natural search) more and more complex and, of course, increases the level of competition as serious marketers fight for optimal visibility on the first page.

When investing in AdWords many businesses are keen to see if their ads are working. We set up our campaigns and make them live, suitably chuffed with ourselves. We open Google in another tab, type in a keyword breathe deep and hit enter fully expecting to be top of the page with the ad copy we wrote shining like the suitcase in Pulp Fiction. Instead we see our competitors and we are enraged!

The hair on the back of your neck bristles with anticipation, your fingertips are electrified, your breathing is deep and fast, your excitement barely contained as your legs shake knowing that this is the beginning of a new AdWords journey.

One of the best things about your AdWords Manager is that they work for SponsoredLinX. This may come across as self serving, but it has to be said. As a company we are at the cutting edge of online marketing. Imagine a floor of intelligent and creative minds with expert knowledge of the AdWords system researching the latest products and sharing the latest innovations amongst each other with the goal of increasing their clients’ profit, in a variety of different industries. That’s SponsoredLinX.
These are the best bits of SponsoredLinX, and the results will show you that. Right now you’re here to find out if your AdWords Manager stacks up. So I’ll start again . . .

Back in early march, I had the pleasure (and challenge!) of receiving a new client, and their website www.ezylivingrentals.com.au sat in an incredibly competitive space within online advertising. As a company who specialises in rent-to-own furniture and appliances, we knew we were stepping into a marketplace with a plethora of competition from well established, nationally recognised businesses… and taking into account the high Cost-Per-Clicks (CPCs) for AdWords we knew that we had to make every cent count with our marketing budget.

On 29 August 2014 Switzerland based John Muller (Google Webmaster Trends Analyst) announced the end of Google Authorship. Since then all photos and references to Google+ profiles have been completely dropped from Google Search listings. When explaining the reason for this change John says that the decision was founded on feedback from webmasters, authors and users who said that the platform was becoming too much of a distraction when finding search results.

Weekly Round Up: This Week in Australian Business

The latest Australian results for digital advertising expenditure are in, and all roads point to mobile. In the second quarter of 2014, digital advertising saw a 29% growth over the previous year – that’s a whopping extra $72 million, to take the Q2 total to $320 million. How much of this is spent on mobile-targeted advertising?

A recent study by Google found that over 65% of people turn to the Internet to answer questions and concerns about their health. Surprisingly this figure is much higher than those who actually consulted their physician at only 53%. These numbers demonstrate that there is a huge opportunity for practitioners to establish a relationship with prospective patients online – aiding confidence in the path to conversion.