Blog

Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, we’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find for you whatever it
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What It Means For Retailers and Consumers If you are an avid online shopper, you’ve been in the situation where you absolutely need an item and the ones in-store don’t cut it. For me, it’s the new stainless steel water bottle that’s Bisphennol-A (BPA) free. You go on Google, research it, watch a few YouTube
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Out with the old, in with the new One of my favourite times of the year is spring. The frosty mornings disappear, the sun comes out and the trees are in bloom. I know I’m not alone when I say it’s also the time you should start thinking about your spring cleaning. Before you ask,
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Conversion Optimiser (or CPA or Cost Per Acquisition bidding) is a bidding tool which lets Google AdWords use your historical conversion data to determine when to bid, how much to bid and what to bid on in order to secure you conversions at the best possible acquisition cost. Put simply, it takes your campaigns conversion
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People who regularly use the Internet do not only use one online channel, and neither should your online marketing. It’s why we regularly advocate multiple channels within the range of management services we offer here at SponsoredLinX, but in addition to this, there are special links between these different channels which your business can leverage
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Boring content is not a reflection on your business; it is a reflection of boring content! Sure, without a doubt, those who own small to medium sized businesses in ‘interesting’ industries, such as tourism, food, travel and culture, they don’t have to fish too much to think of something engaging to write about. These are
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As online marketing continues to change, so do the online giants we use on a daily basis. Yes, I am talking about the likes of Facebook and Google. Your business’s relationship with these online platforms has never mattered more than now, and it’s only going to increase. The growing synergy between social media platforms such
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As an online marketing agency, we are always keeping an eye out for marketing campaigns which work, and the ones that don’t. Without a doubt there have been some fantastic marketing campaigns so far this year (and the year isn’t over yet) but we have also witnessed some real blunders. More recently, and perhaps in
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I bet you have never stopped to wonder why some of our well known road signs in Australia (think of an image of a pedestrian crossing, or perhaps an outline of a kangaroo or koala) are images and not text. Of course they are images, you exclaim to yourself! If we are driving in our
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  When many people initially think about ‘Local Search’ they imagine the local corner shop around the block. Or they might even imagine the local group of shops near their workplace, business or home. All of these thoughts are correct, but Local Search is so much more than this, which is why Local Search for
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