5 Reasons You Should Be Using ‘Google My Business’

If you’ve been neglecting Google My Business in favour of other platforms, now is the time to jump onboard. Here are our top five reasons for using Google My Business!

#1: Get More Traffic For Free

Since Google My Business provides your customers with immediate information about your brand – including directions, customer reviews, contact details and images – it can drive traffic to your website for free! All of your information is clickable (such as phone numbers, websites and links), meaning people can easily contact you or discover more about your site in a second. Think of it as a giant digital directory!

#2: Track Leads

Find out how customers found your business, and what they searched for online. Pretty cool hey?

#3: Share Photos

Instill a sense of place by showing your customers images of your business space or taking them on a virtual tour. As well as sharing photos from your staff and events, you can also add product photos. According to Google’s data, “businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps, and 35% more clicks through to their websites…”

#4: Analyse phone call data

With custom insights, Google My Business can even help you keep track of how many calls you’ve received! Because your phone number listing is clickable, it’s easy for the platform to record a log of every person who has dialed you from your page.

#5: Beat Scammers

Is your business name nearly identical to that of another? Do you worry about people making fake pages of your company? Good news – Google My Business allows you to verify your brand, so you no longer have to worry about customers being confused by which business is yours!

While it may not look as flashy as some social media sites, Google My Business is an essential step for businesses of all sizes. Make life easier for your clients and potential customers – and ensure your business is easily found – by setting up a page today!

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