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So you’ve built a great Facebook page. You have a captive audience, growing numbers of likes and are achieving great results in the areas of branding and client interaction. Now how do you take this amazing work and turn it into a lead generation tool?

Ever since Google released their Penguin search algorithm update there has been the potential for someone to hurt the rankings of someone else’s website. Penguin looks for spammy links to a website (a good indicator that someone is doing cheap and nasty SEO) and drops the Google rankings of that website as a penalty for black hat SEO practices. Negative SEO, also known by the slightly more dramatic term “Link Assassination”, involves actually purchasing large numbers of spammy links for a competitor in the hopes that Google will penalise their rankings.

Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you? The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.

An unfortunately common misconception amongst those who engage in SEO is that it is not an ongoing concern. Too many people think that once you rank, you rank. This is simply not the case.

Fiction #1: The more rankings the better. Fiction #2: Rankings = Business. Perhaps I should clarify here a little. The above points don’t have to be fiction. But whether or not they are depends entirely on you.

If you have noticed your Facebook ‘reach’, which is the number of people who see your posts, has been decreasing in the last couple of months you are not alone!

A successful SEO campaign is like a bus full of customers. But while that bus can drive customers to your store (website), what happens once they get there? Are they able to get the service they need right away? Do they have all the information they require? Is what you offer clearly laid out?

Let’s dive straight into Part 2 by defining a couple of different types of conversions. Generally from an SEO standpoint I tend to use the word conversion to mean lead, so an email or phone call which is a direct result of the SEO work. This is when a potential customer searches a keyword, finds
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WordPress is one of the best CMS platforms out there. It is free, easy to use and has a plugin for just about everything (you can get WordPress from here). One of the most popular Form Builder plugins is Contact Form 7. It is very customisable, and can handle multiple forms, supports Ajax-powered submitting, CAPTCHA
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We all know that generating leads is one of the most important parts of running a business. You could have the a fantastic idea and a fantastic product, but if your customers cannot get in contact to be able to enquire about your product or service then you haven’t got much. This simple interaction is
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