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Marketing used to be a simple affair. Business had limited options when it came to promoting their goods and services – namely print, radio and television. The introduction of the internet and it’s ever-growing popularity has opened up a whole host of new opportunities for business to reach their target audiences, opportunities that are fast becoming essential elements of a holistic marketing campaign.

Some simple steps that will help you quickly boost your campaign’s Click Through Rate (CTR), which will naturally help improve keyword quality scores and decrease your cost per click.

The first thing you do when thinking about implementing a new marketing campaign for your business is market research, right? This is where databases come in handy.

The further along we get into 2014, we are having to find even more ways to interact with customers digitally. Social media platforms are great for gaining insights into how customers interact with brands & products, now more than ever. These insights often lead to new and exciting ways of engaging with customers and getting them to interact with new products & promotions.

So you’ve recently ramped up your marketing strategy; you’re starting to see results when it comes to AdWord conversions and your number of social media followers is increasing. Before you know the phone is ringing hot. The hard part is over right? Now all you have to do is sit back, relax and watch the sales roll in. Well not necessarily. It has been proven that phone manner when liaising with customers can have a huge impact on the conversion rate of sales from online marketing. Here are some tips to ensure that a sale doesn’t slip!

A good marketing campaign is the lifeblood of any start-up – without it, the company will surely fail. Therefore I thought I’d go through some of the Best tips and tricks to help you get ahead with your online marketing campaign.

As a digital marketing specialist I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied and no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal with, and some place more emphasis on it than others. Bounce Rate. In this article I want to shine the spotlight on the humble bounce rate and try to get people thinking about it a little bit differently.

Social Media can be a harsh mistress at times. Quite often this seems increasing true for small businesses who don’t have the time or money to employ someone to look after your company’s social media accounts full time.

So you may have heard that Twitter is an indispensable tool for businesses to use. But you are a little confused as to how it applies to you as you operate a small business not some giant conglomerate? Well I’m here to say it can apply to you in these ways.

As a business owner, regardless of industry or targeted client base, anyone would agree on the benefits of having a physical shop front or office. If this shop front is well staffed, well maintained and in a good location, then clearly foot traffic will come into the store, giving your staff the opportunity to make sales and/or generate leads. The better the location, the greater the volume of foot traffic. The better your staff, the more sales and leads (not to mention the quality of these) will be achieved. All fairly simple stuff isn’t it?