Blog

Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you? The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.

If you have noticed your Facebook ‘reach’, which is the number of people who see your posts, has been decreasing in the last couple of months you are not alone!

If you’ve been keeping up on this 5 part blog series (and I’d strongly recommend you read parts 1 & 2 for context if you haven’t) then you’ll be aware that we’ve been talking a lot about what is now meant by “content” and why it has been given such value as part of the
Read More

This is a question we are often asked by clients, who feel that the higher the number of ‘likes’ their page has, the more credible it appears to their audience. In short, this is a bad idea! Bulk bought likes bring with it two major issues:

As 2013 draws to an end we’re left to reflect on what has been a year of unprecedented change for on-line marketing.

Although businesses are starting to come around to the benefits of social media, there have been quite a few casualties due to a lack of understanding where the PPC (pay-per-click) part of it is concerned. While organic growth and engagement is fantastic and should be encouraged wherever possible, if you’re starting from scratch then you
Read More

Social networks can cop their fair share of criticism. Some call them time wasters, others complain about design or functionality. Often they are just seen as another form of amusement in our busy lives. But social networks can be a very lucrative commodity for business owners since they can connect real customers with brands and
Read More

Long story short: Because search engines cannot afford to ignore it. With Google in particular, long before they launched Google+ they spent a lot of time figuring out how to rank facebook within their search results.

Social media, a fancy term, that describes the forces behind facebook, Twitter, LinkedIn and many other Web 2.0 services that allow online users to connect with one another in a virtual social environment.

The time for social media is coming and it’s closer than you think. Very soon facebook will be releasing a feature entitled “Graph Search”, which just might revolutionise the way we search!