Blog

There have been quite a few developments of late in the world of social media, so this week we take a look at some of the biggest announcements to have caught our eye. Instagram to roll out ‘troll control’ Anyone who uses the internet knows about the less than delightful – but generally unavoidable –
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While Facebook appears to be the King of social media these days – with over 1 billion users – statistics show that the everyday internet user does in fact have an average of 5.54 social media accounts (according to Global Web Index). What this tells us, is that there is no ‘one platform’ best suited
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They’re strong, they’re clever, and they’re making their mark on the world. No, this isn’t a case of chimpanzees rising up and running amok through the city; in fact, my subject isn’t even a real-life being. Who is it? Why, it’s the savvy chatbot. If you haven’t yet heard of the chatbot, let me take
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As our weekly blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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As a new blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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Have you looked for a local business or service in your local area recently? Chances are you have, and you probably used an online search engine such as Google. Google have even developed products entirely around local search via their search engine, and products such as Google My Business and Google Maps have helped seen
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In a world where charities, non-profit organisations and social enterprise groups have to change and adapt to digital screens, Facebook has just made it a little easier. Budgets for marketing spend are always tight because the funds raised go towards providing the services the charity advocates, not back into creating bigger marketing campaigns. So when
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Social media is a two-way communication stream; it’s a constant conversation. Unfortunately, social media platforms continue to be a stomping ground for online trolls to turn situations into negative ones, but, people’s reactions are helping to put a positive spin on them, while bringing to light serious issues which need to be addressed. Susan Carland,
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Video Content Just Got Better It’s the most wonderful time of the year. Yes, the Holiday season is well and truly with us and one of my favourite past times has been watching (and re-watching) all of the Christmas adverts released by big brands around the world.  My eager anticipation for the commercials, which are
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With over 300 million users as at the end of 2014, it’s time for every business that hasn’t got a presence on Instagram to consider (or reconsider) this giant social media provider. Back a couple of years ago, there was huge debate over the types of products which should utilise what kind of social media
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