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In an attempt to further drive engagement with their customers in Australia, Nestle in conjunction with Woolworths has incorporated near field technology into in-store advertising as part of a marketing campaign within the supermarkets store for Uncle Toby’s Oats and strawberries. This isn’t the first time the chain’s marketing strategy has had to be altered to keep up with changing trends.

What happened this week in Australia.

Just as Facebook and Twitter have announced that they are getting into eCommerce, Snapchat appears to be trying to get in on the action too. The popular mini photo and video sharing social network bought trademarks for two payment related systems last week.

Weekly round up of the Australian business news.

If you would like to research particular businesses that are using social media effectively before you start implementing your own business’s social media campaign. Then you should probably check out and ‘like’ these companies on Facebook.

As a digital marketing specialist I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied and no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal with, and some place more emphasis on it than others. Bounce Rate. In this article I want to shine the spotlight on the humble bounce rate and try to get people thinking about it a little bit differently.

There were heartbreaking scenes in The Netherlands, Thursday night as a cargo plane arrived carrying the bodies of MH17 victims, which were then loaded into a convoy of hearses and driven to a forensics facility for identification.

The age of drones is upon us. No, I don’t mean the drones in Star Wars either. I’m referring to an unmanned aerial vehicle. Originally designed for use in military operations in the late 1950s. Whilst still being used primarily for military purposes drones were usually used for missions that were too “dull, dirty or dangerous” for manned aircraft.

Flurry is an app analytics and advertising company has recently been purchased by Yahoo for around about $US300 Million.

It’s been a long time since we (as users of the internet) have felt like all is not lost in the world because of a selfie. A project done by British university student Rebecca Brown as done just that. Starting in 2007,at the age of 15, Brown began taking a picture of herself every day. This took place for the next 6 and a half years. The subsequent time lapse video, shows Brown’s face change even as her expression and eyes stay the same, whilst the backgrounds shift behind her.