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One of the main optimisation techniques used at SponsoredLinX is to measure the results we get at various ad positions. Google uses an algorithm to calculate which position an advertiser’s ad will appear. Max Cost Per Click (CPC)  x Quality Score = AdRank (AR) The higher the AdRank, the higher you are listed. To get
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The relationship between keyword phrase length and % of traffic share is a relationship that needs to be taken into consideration when running a Google AdWords account. Studies have shown a direct relationship between keyword length and % of traffic share, as seen in this graph:

Over time Google has been making steady improvements to their search results, with the goal to make selecting a good and relevant website easier for Google users. Google is now using more image based snapshots in the search results; this feature is known as Google Instant Preview. In November 2010, Google introduced Google Instant Preview.
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Google has announced that they have updated the Google algorithm used to estimate traffic in the Google Keywords Tool, AdWords Traffic Estimator and on the Keywords Tab. This change, effective immediately and globally, will provide users with more accurate statistics for estimated clicks, costs and position. This is going to be useful for businesses that
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From May 17th 2011, Google will be introducing new policy guidelines for many of their advertisers. Now, if you are to advertise on AdWords, you need to ensure you are safeguarding users’ personal and financial details if you collect them on your website. These new requirements are going to affect businesses that request some sort
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Over the last couple of years there has been a boom in Pay Per Click Advertising (such as Google AdWords). This boom has since led to the sudden appearance of many companies offering Google AdWords Management, most of which appear to be staffed by people with as much knowledge of Google AdWords as you, potentially
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Many business experts have been saying for a while now that for best visibility/growth etc you need to diversify your online advertising strategies. Sure, putting all your proverbial eggs into one basket does mean you will be able to commit more of your time to getting results but it also means you’re going to be
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Google AdWords has confirmed the discovery of a large email phishing scam attempt on their Google AdWords customers’ accounts.

The security of Google AdWords advertisers is a top priority for Google, and Click Fraud is a growing concern for small business; with research showing a rise of click fraud by almost 20% in 2010. Some competitors will deliberately generate and click on your ads repeatedly in an attempt to exhaust your daily budget sooner
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In early May 2011, Google will be removing the Position Preference feature in AdWords and disabling it in any campaigns still using it. The Position Preference feature allowed you to tell Google which specific ad positions you preferred your Ads to be displayed on. EG if you found your Ads were getting the best results
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