Blog

Some say it adds to company culture. Others say it’s a distraction and waste of time and resources. What we can all agree on is that internal communications is a vital way of distributing vital information between departments within a business. How effectively and efficiently this is done though can often come down to the
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As with any advertisement, you need to consider the structure and content of that ad. It’s important of course because the way in which your desired message is delivered will ultimately decide if the advertisement is successful or not. Facebook Ads are designed under the Facebook Ad Campaign Structure which is made up of: Campaign
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As with all forms of formal advertising, there is a price tag, and budgeting as such for your marketing goals is exceptionally important if you’re really serious about reaching those goals. Having a goal gives you direction and focus, and while one of your main reasons for being interested in Facebook advertising may be because
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As you have scrolled through your Facebook feed, you’ll be familiar with the posts you have been subjected to because friends or families have chosen to ‘share’ or ‘like’ a particular Facebook page. Does ‘1 like = 1 prayer’ ring any bells? Now we all know and understand that 1 like does not equal 1
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Everyone has a social media platform they prefer, but statistics and research shows that Facebook is the dominate channel. Most people within your business and social circles will have a Facebook profile. Some people have more than just one, particularly if they own a SME. Managing a Facebook Business profile is vastly different to managing
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A recent study by Google found that over 65% of people turn to the Internet to answer questions and concerns about their health. Surprisingly this figure is much higher than those who actually consulted their physician at only 53%. These numbers demonstrate that there is a huge opportunity for practitioners to establish a relationship with prospective patients online – aiding confidence in the path to conversion.

Weekly round up

Weekly round up of the Australian business news.

If you would like to research particular businesses that are using social media effectively before you start implementing your own business’s social media campaign. Then you should probably check out and ‘like’ these companies on Facebook.

Social Media can be a harsh mistress at times. Quite often this seems increasing true for small businesses who don’t have the time or money to employ someone to look after your company’s social media accounts full time.