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Did you know that 6 in 10 internet users in the U.S begin shopping on one device, but switch to another to continue or finish their transaction (Google/Ipsos study, 2016)? Generally, this is because a lot of users come across ads – or begin their research – whilst on their mobiles, but feel most comfortable
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Keyword Bidding Strategies do not follow one linear line. The tactics you can employ vary and you need to choose the strategies which will work best for your business. Something you need to keep in mind is that certain strategies might work best at particular times of the day, week, or year. Certain strategies will work with only particular keywords or campaigns. Then you need to make the decision in regards to which campaigns need to managed automatically or manually… it’s definitely not simple.

Never fear, that’s why we’re here!

Call Forwarding Extension is a new and exciting feature that some of you may not have heard of yet. This new component takes the process of Call Extension one step further, and it’s this addition which makes this a sensational new feature you should be tapping in to.

Modern online tracking tools depend on users adding ‘tags’ to their website so that they can track the data they need to make informed decisions. Google Tag Manager makes this process simpler… simple! Still need convincing?

Game changer. You hear it a lot in online marketing. Everything happens, changes and updates so fast that as soon as people have their head around the latest ‘game changer’ the game has just been changed. Again.

The FIFA World Cup is in full swing which means my life has been taken over by FIFA Updates; 2AM matches and statistical analyses of the coaches and teams. I pay so much attention, that it almost seems like my research would have some sort of impact on the outcome of the games, of course, that’s not how it works. The other side of my life is search and for this reason I couldn’t help but draw a few similarities between the two areas.

An unfortunately common misconception amongst those who engage in SEO is that it is not an ongoing concern. Too many people think that once you rank, you rank. This is simply not the case.

Fiction #1: The more rankings the better. Fiction #2: Rankings = Business. Perhaps I should clarify here a little. The above points don’t have to be fiction. But whether or not they are depends entirely on you.

A successful SEO campaign is like a bus full of customers. But while that bus can drive customers to your store (website), what happens once they get there? Are they able to get the service they need right away? Do they have all the information they require? Is what you offer clearly laid out?

Let’s dive straight into Part 2 by defining a couple of different types of conversions. Generally from an SEO standpoint I tend to use the word conversion to mean lead, so an email or phone call which is a direct result of the SEO work. This is when a potential customer searches a keyword, finds
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