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Since Google upgraded their AdWords system to enhanced campaigns in late July there has been a growing importance on both monitoring and adjusting mobile bids. As competitors in the AdWords marketplace are becoming more aware of the ability to adjust max cost-per-click bids on specific devices they are making large adjustments to ensure they remain
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A successful AdWords campaign is comprised of several all important variants. Contrary to popular opinion the AdWords campaign is not the be all and end all, rather, it is the website itself that does the all important work. To use a simple analogy, the AdWords campaign is effectively a sprucer standing out the front of
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Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.

The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.

Building an effective AdWords campaign relies so heavily on your choice of keywords. When you are selecting your keywords take some advice from Generation Y and… KEEP IT SIMPLE KEEP IT SMART KEEP IT SPECIFIC

The dimensions tab in AdWords lets you slice up your data by the dimension of your choice over your account, campaigns or AdGroups.

We all know that sales is the life blood of any business and today I’m going to reveal a powerful adwords strategy to get more customers spending money with you instead of your competition!

Google’s latest addition to array of tools one can use to assist their Adword’s campaign perform better is the Keyword Auction Insights Report. The new report will allow one to see comparative performance information on other advertisers who are participating in the same auctions as you. It shows the display URL of the advertiser who
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Perception is a very integral part of marketing.  What your customers think about, not just your product but your entire business offering, matters a great deal to your business success. This is even more prevalent in an online market place where there are limited opportunities to build any rapport or establish any kind of relationship
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Have you ever clicked on a search result and ended up on a page full of text that “wasn’t quite right”? Whether it was spelling mistakes, messy grammar, or paragraphs of random text that just didn’t make sense, this was likely cut-rate SEO content (text content with keyword density which is designed to help you
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