Blog

With all of these different social media platforms to run your campaign on, it’s no wonder people are starting to hire social media managers. But how do those social media managers deal with every other aspect of their job? Here’s a list of five essential social media tools the experts use to run a successful
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Following on from last week’s blog about controversial advertising, it’s now time to take a look at other types of advertising you can draw inspiration from; in particular, brands who excel at marketing boring products! #1 – Poo Pourri   Who could forget the unmistakably original ‘Poo Pourri’ ad series? Let’s face it, most bathroom
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Aim for clever – not offensive – storytelling Humour is such a subjective thing. What is amusing to one person, can be grossly offensive to another (or many people). But that said, there are some lines you just shouldn’t cross in advertising, because offensive or controversial advertising results in a lot more than just ‘hurt
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When you’ve tried everything you can to increase your brand following, but your Facebook page is still mimicking the call of a thousand lonely crickets, it can be tempting to look for quick fixes. After all, it’s not like anyone will know you’ve bought fake Facebook likes, right? Wrong. In 2016, there are plenty of
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You could be forgiven for mistaking Snapchat as a platform best suited to tech-loving teens swapping flower-crown selfies, but this couldn’t be further from the truth! In fact, in the last year alone Snapchat has become increasingly popular for marketers, with 15% of Australian consumers found to be using the app (Sensis Social Media Report, 2015)!
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Did you know that 6 in 10 internet users in the U.S begin shopping on one device, but switch to another to continue or finish their transaction (Google/Ipsos study, 2016)? Generally, this is because a lot of users come across ads – or begin their research – whilst on their mobiles, but feel most comfortable
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Ask anyone you know, and they’ll most likely tell you how annoying pop up ads and banners are – especially when you’re in the middle of a great article, or a crucial blog post on how to bake the world’s best brownies. My usual response to these interruptions? ‘Swipe and be gone!’ Yes, gone indeed
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There are a whole lot of new features coming to Google AdWords, and as you can expect, it’s bound to revolutionise the way we shop and advertise. Dedicated smart filters for hotel searches, price tracking for flights, and even interactive shopping banners for YouTube – there are huge opportunities coming for both consumers and advertisers!
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If you’re like most business owners, entrepreneurs, or humans in general, the last thing you set out to do each day is throw your money away on purpose. This might seem obvious, but the truth is: if you don’t have a good advertising strategy in place, you could be doing just that. Below, we share
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  The Christmas season for children is often a time of excitement and anticipation. On the other hand, Christmas for adults in business and in marketing can be a time of stress, flurry and potentially record breaking revenue. So how do you create one and avoid the other for your business this December? A solid,
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