Blog

We’re in the business of helping small to medium businesses succeed online. We’re experts in getting our clients traffic and leads to help their business succeed and Google and Facebook certainly feature heavily in our digital marketing toolbelt.  The proposed News Media Buying Code in layman’s terms makes companies like Google and Facebook pay news
Read More

Ever wonder what keywords your competitors are using to rank on Google, or what keywords you can target that others in your industry haven’t? Well, Alexa.com recently announced the launch of some new features to its competitive analysis. Not to be confused with Amazon’s voice-driven virtual assistant, Alexa.com is a subsidiary that provides you with
Read More

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
Read More

Once upon a time… Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry. Well, stories can also help align your marketing and sales efforts! It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn
Read More

If you’re without a dedicated social media manager or team, you can occasionally find yourself stuck in a sticky situation with your social media posts. While social media is an ideal way to increase brand awareness and drive more traffic to your website, it can also be a little dangerous to your company reputation if not done
Read More

Most SEO strategies are created to rank sites for competitive keywords relating to their product or service. However, there is often a largely overlooked ROI in local SEO. Although rendering lower search volumes, local searches usually carry a lot more intent and can deliver convertible traffic to your site. With this in mind, we’ll look
Read More

SponsoredLinX has been shortlisted for the prestigious Optus My Business Awards. SponsoredLinX has been shortlisted as a finalist in the Workplace of the Year category at the 2017 Optus My Business Awards, the premier event of the year for SMEs. Founded in 2006, SponsoredLinX offers digital marketing expertise to the Australian and New Zealand community
Read More

We now live in a mobile first world, and it’s vital for companies to get their digital experience on point. However, while many senior marketers understand the importance of mobile experience, they can still get it wrong. Having been around for the start of the mobile boom, SponsoredLinX has witnessed its evolution first-hand. What worked
Read More

With all of these different social media platforms to run your campaign on, it’s no wonder people are starting to hire social media managers. But how do those social media managers deal with every other aspect of their job? Here’s a list of five essential social media tools the experts use to run a successful
Read More

Evidently, Google is the largest and most successful search engine freely available today. They are, however, much more than just a search engine, they’re an advertising platform. We understand that some people may be wary to invest in Google’s pay-per-click advertising platform, Google AdWords, as they fear it might be too impersonal coming from such
Read More